PromoPayoff

For Canadian Food and Beverage Brands

Know If a Promo Pays Before You Say Yes

Plug in the buyer's offer. See profit or loss instantly, plus the fix.

  • Free, no sign-up
  • Private: nothing saved
  • Answer in about a minute
  • 20 years in CPG sales

Example: at $12 off a case the promo loses $290. At $6 off it makes $210. It breaks even at a discount of up to $8.52 a case.

Try It With Your Numbers →

Example deal at a 150% sales increase. Your results will vary.

Same Offer. Two Outcomes.

About 7 in 10 in-store promotions don't break even.1

SAY YES AS OFFERED
-$290
at $12 off a case
It needs 271% more sales to break even. You expected 150%.
CHECK FIRST, THEN COUNTER
+$210
at $6.00 off a case
Anything under $8.52 a case pays off.

Example deal: $48 a case, $250 in fees, a 150% sales increase. Your results will vary.

Free Quick Check

Check Your Next Deal, Free

We've loaded an example deal.
Type in your own numbers and the answer updates as you go.

1Enter the deal2See if it pays3Path to profit

The Deal · Per Case

Example loaded · Try your own
1
units
Units you sell in a normal week, across the stores in this promo.
2
units
How many units are in one case you ship.
3
$
What the retailer pays you for one case, before any promo money.
4
$
Your full cost for one case: product, packaging and freight. Not sure? Use the free COGS Builder.
5
$
Promo money you give back per case, as scan-back or off-invoice.
6
$
Flat fees for the whole promo. Enter 0 if none.
7
%
150% means sales go from 400 to 1,000 a week (2.5 times normal).
8
weeks
How many weeks the promo price runs.
Not sure what one case really costs you?Get PromoPayoff's free COGS Builder →

Your Answer

LOSES MONEY
-$290
compared with not running the promo
Sales Increase You Expect150%
Increase You Need to Break Even271%
See the working
Your Sales
-
Your Profit
-

One Quick Question

Do you sell a food or beverage product into Canadian grocery stores?

Want this for every promo?

What's Inside the Toolkit

Your whole promo routine in four steps, for every product and every retailer.

Plus a COGS Builder to pin down your true cost per unit.

Setup tabEXAMPLE NUMBERS
Setup tab: three example products, each with the price the retailer pays per case, the cost to make one unit, and a Ready to Use status. Plan Your Promo tab: a $1.00 a unit discount on Granola Bites shows Loses Money, minus $290, needs a 271% increase to break even, and suggests asking for $0.71 a unit or less. Results log: four example promos with actual lift, profit or loss, a Profitable or Loses Money verdict, whether to run it again and notes. Promo scorecard: 4 promos logged, $758 total profit, 1.23x return on trade spend, 75% made money, with a bar chart of profit or loss per promo.

I've spent about 20 years on the supplier side of the table, building promo calendars, retailer decks and trade plans. The big brands walk into every buyer meeting knowing their number. I built PromoPayoff so small brands can too, and skip the regret of a promo that doesn't pay.
Jordan, Founder of PromoPayoff

Check Every Promo Before You Commit

The free check covers one deal at a time. The toolkit plans, checks and tracks every promo, for every product.

PromoPayoff Free

For checking one deal

C$0
  • Check one deal: break-even and path to profit
  • COGS Builder for your true cost per unit, free by email
  • Save all your products, costs and prices
  • Plan promos by retailer
  • Log what each promo actually earned
  • See which retailers and promo types pay
  • Up to 5 brands, client work allowed
  • Pro Pack: retailer links, promo calendar, glossary of trade terms
Recommended

PromoPayoff Standard

For one brand or business

C$99 one-time
  • Check every deal: break-even and path to profit
  • COGS Builder for your true cost per unit
  • Save all your products, costs and prices
  • Plan promos by retailer
  • Log what each promo actually earned
  • See which retailers and promo types pay
  • Up to 5 brands, client work allowed
  • Pro Pack: retailer links, promo calendar, glossary of trade terms

PromoPayoff Pro

For brokers, agencies and multi-brand companies

C$299 one-time
  • Check every deal: break-even and path to profit
  • COGS Builder for your true cost per unit
  • Save all your products, costs and prices
  • Plan promos by retailer
  • Log what each promo actually earned
  • See which retailers and promo types pay
  • Up to 5 brands, client work allowed
  • Pro Pack: retailer links, promo calendar, glossary of trade terms

Secure checkout by Gumroad · 30-day money-back guarantee · Prices in CAD, plus tax · By buying you agree to the Terms.

Questions Founders Ask

What Do I Get?

A purpose-built promo planning toolkit for forward-looking planning. Set up your products once, check every buyer's offer before you commit, plan promos by retailer, and log what each one actually earned so you can repeat the winners. It includes a COGS Builder to pin down your true cost per unit, and Pro adds the Pro Pack.

It runs in Microsoft Excel, so your plans stay on your own computer. You download it right after checkout, and Gumroad emails you a receipt with the link. One-time price, no subscription.

What's the Difference Between Standard and Pro?

The same toolkit, with a wider licence. Standard covers one brand or business, which is all most founders need. Pro covers up to 5 brands or businesses, lets brokers, agencies and consultants use it for client work, and adds the Pro Pack: a Retailer Link Hub, a 2027 Promo Calendar and a Trade Terms Glossary.

What Do I Need to Use It?

A computer with the desktop version of Microsoft Excel, which is where the toolkit is designed to work. A few features, such as sliders and charts, may not work in Excel for the web, Excel for Mac, Google Sheets or other spreadsheet apps.

Is My Data Private?

Yes. The free Quick Check on this page runs in your browser, so nothing you type in the deal boxes is saved or sent anywhere. The toolkit works the same way: your products, costs and promo plans stay on your own computer.

Is Anything Else Free?

Yes. The PromoPayoff COGS Builder helps you work out your true cost per unit: product, packaging and freight. It's free by email. Get PromoPayoff's free COGS Builder.

Is This a Real Problem?

Yes. Trade spending can reach 25% of gross sales, yet in one survey only 22% of companies could measure it promo by promo.3 Bain & Company found that manufacturers seldom know the return they get on their trade promotion money.4 And in Canada, the Grocery Sector Code of Conduct took full effect in January 2026, setting standards for fair dealing between grocers and suppliers.5

Knowing your own numbers before you agree to a deal is the simplest way to protect your margin.

Will It Tell Me Whether to Run a Promo?

No, and that's on purpose. It shows you the math on your own numbers: whether the deal makes or loses money, and what would make it work. You make the call. It's information to help you decide, not financial advice.

What If It's Not Right for Me?

Then you get your money back. Ask for a full refund within 30 days of buying, for any reason, by emailing hello@promopayoff.ca from the address you bought with.

What Currency Will I Be Charged In?

Prices are shown in Canadian dollars, before tax. Gumroad, our payment processor, adds any sales tax that applies where you are and shows the total before you pay. Depending on the currency you pick at checkout, Gumroad may process the payment in US dollars, and some cards add a small foreign transaction fee; check with your card issuer.

Ready to Know Your Number?

C$99 one-time · 30-day money-back guarantee